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Privacy Policy

This privacy policy sets out how Bath Ales uses and protects any information that you give Bath Ales when you visit our website, use our online shopping service, sign up for our newsletter or join The Loyal Hare Force.


Bath Ales is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using our website or interacting with us online, then you can be assured that it will only be used in accordance with this privacy statement.

Bath Ales may change this policy from time to time by updating this document. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1st September 2007.

What we collect

We may collect the following information:

  • Name and job title;
  • Contact information including email address;
  • Demographic information such as postcode, date of birth, preferences and interests;
  • Other information relevant to customer surveys and/or offers.
  • What we do with the information we gather

    We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping;
  • We may use the information to improve our products and services;
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. We normally send our email newsletter on a monthly basis, and never more than twice a month.
  • Security

    We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We also ensure that any external servers or services that we use such as email marketing applications also have similar procedures and policies in place.

    Controlling your personal information

    You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

    We will never sell, distribute or lease your personal information to third parties.

    If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.